Marketing

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Activity is focused on differentiating British pigmeat
and communicating the standards behind the Pork Quality Standard Mark

For further detailed information within marketing’s key areas of activity please click on one of the following logo's:	Pigs Are Worth It! Campaign Created to highlight the crisis that pig farmers are currently facing due to the increasing feed costs and lack of price rises being passed back down the supply chain
Love Pork promotes Quality Standard Pork, to consumers through recipes, use of celebrity endorsements, PR features in regional & national press plus consumer lifestyle magazines. This years theme is Love Life Love Pork and is endorsed by celebrity presenter Beverley Turner.	British Sasuage Week 15th - 21st October 2007 Promotes QSM premium quality sausages through a dedicated campaign week in late Autumn.
Bacon Connoisseurs Week 16 - 23 February 2008 promotes QSM premium quality bacon through a dedicated campaign week in February	Business Developmet Guide created to assist, inform and guide businesses within the pig supply chain to either widen or further develop their businesses
Foodservice Activity works closely with caterers to improve their pigmeat purchasing policies and offer effective meal solutions.	Independent Retailer Activity is mainly carried out through product evaluation roadshows. Periodically promotional material from the consumer campaigns and new product information guides are circulated.
Information supplied within consumer, education and healthcare is positioned within the context of a balanced diet. Due to the broad nature of this audience BPEX Ltd supports these 3 major communication channels:	For teachers
	For health professionals
	For consumers