Marketing

Marketing »

Activity is focused on differentiating British pigmeat
and communicating the standards behind the Pork Quality Standard Mark

For further detailed information within marketing’s key areas of activity please click on one of the following logos

Pigs Are Worth It! Campaign Created to highlight the crisis that pig farmers are currently facing due to the increasing feed costs and lack of price rises being passed back down the supply chain
Love Pork promotes Quality Standard Pork, to consumers through recipes, use of celebrity endorsements & press features.
Bacon Connoisseurs Week 16 - 22 March 2009 promotes QSM premium quality bacon through a dedicated campaign week in February
British Sasuage Week 3-9 November 2008 Promotes QSM premium quality sausages through a dedicated campaign week in late Autumn.
Foodservice Activity works closely with caterers to improve their pigmeat purchasing policies and offer effective meal solutions.
Business Developmet Guide created to assist, inform and guide businesses within the pig supply chain to either widen or further develop their businesses
Independent Retailer Activity Product evaluation roadshows. Plus promotional material from consumer campaigns and new product information guides are circulated.
Information supplied within healthcare, education and consumer is positioned within the context of a balanced diet. Due to the broad nature of this audience BPEX Ltd supports these 3 major communication channels: